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Marketing Basics

How to Market your Practice In this course we provide a valuable reflection on everything marketing, from internal to external (and everything in-between!). We are going to look at some of the mistakes practices make, and how to build some solid behaviors for yours. Overview In this course, we are going to cover the following:
  • Demographics Learn about who walks in your door
  • External Marketing – A few secrets about external marketing
  • Competitive Analysis – Learn what you need to know about your competition
  • Ambiance – Think about what you are saying with your office environment; then, improve it
  • Optical Merchandising – Improve your optical sales with these merchandising tips
  • CL Merchandising – Improve your contact lens product sales by utilizing effective merchandising
  • Clinical Merchandising – You can improve your clinical service by effectively merchandising them
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