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Contact Lenses - Dailies
Join Dr. Scot Morris as he walks you through a 5 part video series on how to effectively integrate daily disposable contact lenses into your practice. Video 1 - Overview:  How to integrate daily disposable…
Financial Statements
Join Dr. Scot Morris as he walks you through a 5 part video series on understanding your financial statements in your eye care business.   Video 1 - Overview:  This series focuses on how to…
Ratios
This 10 part video series will walk you through essential financial benchmarks for your eye care practice.  Follow Dr. Scot Morris as he discusses the following topics:   Video 1 - Overview:  An overview of…
Contact Lens Multi-Focal
Join Dr. Scot Morris for this 5 part video series as he walks you through how to integrate multi-focal contact lenses into your eye care practice.   Video 1:   Overview - The first in our…
Job Descriptions
This video series will concentrate on job descriptions for your eye care business.  We will dive into their role, what content they should include and then look at putting it all together.   Video 1:…
Social Media Setup
Free
Every eye care business requires a social media presence in today's digital world.  For anyone who hasn't created or managed an online presence for a business, it can be tough to navigate where to start…
Marketing Basics
How to Market your Practice In this course we provide a valuable reflection on everything marketing, from internal to external (and everything in-between!). We are going to look at some of the mistakes practices make, and how to…
Inventory Management
What does Inventory Management mean to you? Inventory Management is not the counting on stock, or even tracking the amount of Frames you have available at your practice. The core question of Inventory Management is…
Lens Pricing
In this series Dr Scot Morris discusses the following: How to appropriately price your ophthalmic lenses to be both competitive and profitable. Which materials are most profitable? Are you paying correctly for your materials? Are…
Base Lens
This 5 part video series will review how changing the base lens in your eye care business can affect both the profitability of your business and the visual health of your patients. Dr. Scot Morris…
Anti-Glare
This 4 part video series will speak to how you can improve your anti-glare lens technology sales.   Dr. Scot Morris speaks to the role your staff play in increasing these sales, including your Doctors.…
Recruitment
Do you even need to hire new staff? Are your job descriptions ready? What should be on your next employment application? These questions seem pretty straight-forward once you've taken the time really learn the fundamentals of…
Task Lists
Why would you have a task list? In this five-part series, we are going to go through all the different departments within your office, helping you to understand the importance on how task lists can…
Procedure Guide
What is the purpose of a procedure? If it weren't for procedure you'd find yourself with directionless staff, a lack of clarity in your work-space, and an atmosphere of undefined expectations. On top of that,…
Workflow
Every business has a workflow. Some businesses know what it is, some businesses don't - but that workflow impacts everything you do every day. With that in mind, it's easy to understand how important it…

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