We run a business. Like every business, our longevity depends largely on our ability to do one thing— create a profit. Granted, as eye care physicians we have taken an oath to provide care and protect our patients, but nowhere in the oath does it say that we should not make money doing this. Our business, like any other business, must create a profit to remain viable and we have to treat our “practices” more like businesses to survive in today’s economic world. We have to look at the financial side of our business not only as a gauge of our success but also a gauge for progress in our challenges and things that we need to work on. This resource is designed to give you the facts, the knowledge, the worksheets, and, ultimately, a plan that will lead you to an opportunity for improved financial success.