LibraryCoursesmanaging your own google adwords campaigns
Course Details
Lectures7 Modules - 41 Lessons
Length1 Hr 52 min
Skill LevelBeginner
InstructorKevin Wilhelm
Price$50 USD35.00 USD
About Course

Course Objective

Teach students how to create and manage their own Google AdWords campaign through the self-serve platform housed within Google.  

Course Outline

In this course, you will learn how to set up your own AdWords account from scratch. You will learn the theory behind online advertising, what are keywords and how to target them effectively, how to track appointment leads (even phone calls), how to write effective ad copy (what the ads actually say), how to structure your account with campaigns and AdGroups, how to analyze keyword data, how to monitor your campaign performance and how to spot trouble within your campaign.   Once you complete this course, you’ll be able to find qualified traffic looking for all of the products and services you offer (from eye exams to Oakley sunglasses) and have them land on your website, where you can track how many actually took the next step and booked an appointment or came in and shopped in-store.   This course is very easy to follow. I provide a step-by-step guide on everything from why you should invest in Google AdWords to more advanced techniques such as A/B Testing Ad Copy. But don’t worry – I make it really easy to follow along.   Why wait any longer? Obviously, you’re interested in learning more about running your own AdWords, so simply hit the Purchase Now button and you can start right away. Not sure yet? No problem! Watch a couple of preview videos to get a feel for the content… I’m sure you’ll love it.  

Requirements?

  • Your eye care business should have an existing website or landing page to send paid traffic to once they click on your ads
  • A laptop or computer with internet connection as we are going to provide a lot of video training in this course
 

What Am I Going to Gain from this Course?

  • An understanding of how Google AdWords actually works
  • A lesson on the importance of strategic online marketing
  • Create your own, profitable campaigns that will generate you ROI
  • Learn how to boost traffic and brand awareness for your business
  • Learn how to market your products and services online to people in your area
Curriculum
Module 1
1
Lesson 1 - Welcome & Introduction
Preview
0:45
2
Lesson 2 - Maximizing Value from this Course
Preview
0:49
3
Lesson 3 - What are AdWords & Where Do They Appear
Preview
1:31
4
Lesson 4 - How Has AdWords Recently Changed?
1:00
5
Lesson 5 - Setting Up Your First Campaign
5:30
6
Lesson 6 - Campaign Structure
Preview
3:42
7
Lesson 7 - Building Your First Campaign
9:38
8
Lesson 8 - Search Network vs. Display Network
3:21
9
Lesson 9 - Adding More Campaigns & AdGroups
3:21
Module 2
10
Lesson 10 - The Importance of Great Ad Copy
Preview
0:57
11
Lesson 11 - Ad Copy Requirements & Restrictions
1:46
12
Lesson 12 - Writing Effective Ad Copy
4:53
13
Lesson 13 - Mobile vs. Desktop Ads
1:53
14
Lesson 14 - Split Testing Ad Copy
3:42
Module 3
15
Lesson 15 - Introduction to Keyword Selection
1:21
16
Lesson 16 - Keywords vs. Search Queries
1:21
17
Lesson 17 - Think Like Your Patients
Preview
1:09
18
Lesson 18 - Keyword Match Types
4:48
19
Lesson 19 - Tools to Help New Keywords
3:48
20
Lesson 20 - Optimizing Keywords Post Campaign Launch
9:24
Module 4
21
Lesson 21 - Introduction to AdWords Auction
1:26
22
Lesson 22 - How to Compete in the Auction
1:26
23
Lesson 23 - Max Cost-per-Click & Controlling Your Costs
2:18
24
Lesson 24 - Staying on Top of Page 1
3:42
25
Lesson 25 - Hal Varian Explains the Google Auction
8:20
26
Lesson 26 - Diagnosing Quality Score & Tips for Improvement
2:48
Module 5
27
Lesson 27 - The Role of Ad Extensions
Preview
1:24
28
Lesson 28 - Quick Overview of Ad Extensions
0:54
29
Lesson 29 - Sitelinks
2:11
30
Lesson 30 - Call Extensions
1:15
31
Lesson 31 - Location Extensions
1:06
32
Lesson 32 - Review Extensions
1:22
33
Lesson 33 - Callout Extensions
1:08
Module 6
34
Lesson 34 - Navigating the Dashboard
4:56
35
Lesson 35 - Diagnosing Issues & Where to Optimize
2:45
36
Lesson 36 - Editing, Pausing & Enabling Keywords, AdGroups & Campaigns
1:04
37
Lesson 37 - Editing Campaign Settings
1:04
Module 7
38
Lesson 38 - The Importance of Understanding ROI
Preview
1:30
39
Lesson 39 - How Much Should You Invest?
3:12
40
Lesson 40 - Separating Eye Exam ROI & Dispensary ROI
2:05
41
Lesson 41 - When to Invest More & When to Pull Back
2:08
42
Thank you!

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