The optical composes up to 50% of most eye care practices business revenue and yet many business owners struggle to understand the key to success in the optical: proper buying and active selling. In this booklet the focus will be on frame buying. The concepts are not new or difficult but they are essential to enhancing profit and sales with your optical. Like every other business operation there is a process involved that will maximize your inventory management, enable proper buying, and create a logical frame pricing structure based on business intelligence, not guesses and outdated retail pricing strategies. This resource is the most comprehensive guide to managing your frame inventory. Running your business should not be guesswork. There is a method to intelligent purchasing and correctly managing what frame lines you carry and how your manage your inventory. You will recoup your investment for this guide in the first week through smarter purchasing and better inventory decisions.