Your practice is largely made up of your service and retail business. The contact lens business is an overlap between both worlds. The retail side of the contact lens business is driven by your professional service contact lens business. The ability to capitalize on both sides of the contact lens business is completely dependent upon the provider. The great news is that both parts of the business can be improved with a few simple steps to develop a truly great contact lens practice. We will start looking at how your contact lens practice impacts and affects the workflow of your clinical practice. In the process, we will provide examples of scripts that providers and staff may want to use to enhance their contact lens sales and patient education. In the second chapter, we will focus on the financial implications of your contact lens practice in terms of benchmarking, revenue, pricing structures, expense, and profit. In the final chapter, we will focus on operational principles like inventory management, merchandising, and the impact of human resources on your contact lens practice.