Showing up high on search engine result pages can be extremely beneficial for local businesses in today’s digitally driven world – even in the eye care industry. Yes – still many new patients are coming from referrals, but the world has changed and the importance of showing up on search engines cannot be overstated.
This e-guide will walk you through what exactly Search Engine Optimization is and what you should be aware of when considering investing in it. You’re sure to come across a sales person from a digital media company that will propose SEO as a solution for your business, and it’s important to understand what it is to be better prepared for that conversation.
This is a quick and easy read, enjoy!