LibraryEguidewhat is search engine optimization?

What is Search Engine Optimization?

Showing up high on search engine result pages can be extremely beneficial for local businesses in today’s digitally driven world – even in the eye care industry.  Yes – still many new patients are coming from referrals, but the world has changed and the importance of showing up on search engines cannot be overstated. This e-guide will walk you through what exactly Search Engine Optimization is and what you should be aware of when considering investing in it.  You’re sure to come across a sales person from a digital media company that will propose SEO as a solution for your business, and it’s important to understand what it is to be better prepared for that conversation. This is a quick and easy read, enjoy!
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