It almost seems odd to talk about one part of the eye care practice as some different entity than all the rest of the parts of the practice. Regardless of what the niche is that you are trying to build the general rules of how to do it are the same.
There are certain rules or guidelines to follow about being profitable. These guidelines are just the simple rules of good business and good patient care. So during the rest of this article we are going to review my 12 GUIDELINES for developing your niche.