Human Resources
FREE E-guide - What Are Paid Search Campaigns & Why DIY Is Not Always A Good Idea!
Getting found online is the new Yellow Pages! Paid search campaigns are now a must have part of your marketing strategy in order to show up and be found by your current and potential patients.…
Staff Training
Staff Training is critical to the sustainability and longevity of a successful eye care business.  Every manager carries the desire to build a high functioning team, capable of elevating your business to new heights.  It starts and ends with efficient staff training.  Download this e-guide and learn more today.
Clinical Guide to Dry-Eye
This abbreviated guide is an introduction and general overview to dry eye diagnosis and management. In no way can we explain all the complexities of dry eye disease (DED) in such limited space, but instead we hope you use this as a general guideline and overview.
What is Search Engine Optimization?
Showing up high on search engine result pages can be extremely beneficial for local businesses in today's digitally driven world - even in the eye care industry.  Yes - still many new patients are coming…
It's Time to Kill Off Your Set-it-and-Forget-it Website
If you want your eye care business to stay competitive and viable, it's time to start treating your website like the sales tool that it is.  Gone are the days of leaving your website stagnant…
Empower Your People
An article written by 4ECPs President, Kevin Wilhelm on the importance of empowering your most important asset - your work force.  The article explains how choosing to grant decision making power within the limits of…
Top Questions You & Your Staff Should Be Asking
This e-guide provides a list of questions for you and your staff: Top 10 Questions for Consumers Top 10 Questions to ask your staff about your sales process Thought provoking selling questions
Building a Niche in Your Practice
It almost seems odd to talk about one part of the eye care practice as some different entity than all the rest of the parts of the practice. Regardless of what the niche is that…
Creating Positive & Meaningful Change
The reason that most people don’t change is simple—they don’t know how. It is really not difficult. But it can be scary because change is the unknown. Most people don’t like the unknown. People want…
Frame Buying Philosophy
The optical composes up to 50% of most eye care practices business revenue and yet many business owners struggle to understand the key to success in the optical: proper buying and active selling. In this…
Your Daily Revenue Number
Do you and your staff know what the daily revenue goal is for your practice in order to ensure profitability and sustainability?  This short 3 page e-guide will help you realize a very important number.…
Your Top 15 KPI's
Financial Key performance indicators, often called KPI’s, are used to create meaningful relationships to judge a company’s financial performance at any given time. These ratios and benchmarks should also be viewed over extended periods to…
Creating Your Business Plan
What's Your Plan?  An essential e-guide for business planning. Great businesses have a dynamic, well thought out plan that points them towards success. Let’s learn how to build one. [gallery ids="453,454,455"]
Your Quick Guide to Staff Training
Staff training is vital to the continual growth of your eye care business.  Investing the proper time and resources into your most important asset can provide huge returns.  This 6 section guide will walk you…
Building Your Staff Policy Guide
When was the last time you looked at your policy guide? Did you have to dust it off? This guide may be one of the two most important pieces of documentation you have in your…
Building Staff Motivation
Our staff is undoubtedly the greatest resources that we have in our practice. When we enjoy our work we find it easier to do. The challenge for all of us is how we keep our…
Your Recruitment E-Guide
The ability to recruit well can be a main differentiator for your eye care business.  In this e-guide, we will explore some tips on successfully navigating the recruitment process for your next great hire. [gallery…
25 Staff Retreat Ideas
There are quite a few elements that need to be taken into account before deciding on a staff retreat. This quick e-guide on staff retreats for your eye care business will help provide some insightful…
Top Sales Scripts Your Doctors Must Know
Your Doctors have the potential to be the most successful sales people in your office? This e-guide will give them the scripts they need in order to be successful making proper recommendations and having their…
Top 10 Sales Scripts Your Staff Must Know
This e-guide provides you and the rest of your team with 10 quick scripts that all employees should know. From answering the phone to greeting new customers at reception, we provide the basics which will…
How To Calculate The Marketing Budget For Your Eye Care Practice
This short but powerful e-guide will provide you with advice on how to calculate what your marketing budget should be for your eye care business. We look at determining your budget based on revenue projects…

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